YARMOUTH — The Yarmouth Chamber of Commerce has created an initiative to inform the public about various holiday events and activities.
The initiative, called Yarmouth Hometown Holidays, was created in collaboration with local businesses, churches and other organizations. Instead of events being marketed individually, umbrella branding is being used to drive attendance at events now through December.
“We wanted to make it easier for people to participate in all that Yarmouth has to offer this time of year,” Andrew Smaha, executive director of the chamber, said.
The Chamber of Commerce has created an online calendar as well as a Facebook page for the initiative. Anyone who wants to add an event to the calendar can email the chamber.
The initiative will kick off Nov. 28 with Small Business Saturday, which encourages people to shop locally. Shoppers who spend at least $100 at small businesses in Yarmouth can bring their receipts to the Chamber of Commerce office at 162 Main St. by Dec. 2 to be entered in a drawing to win a $500 gift card.
On Saturday, Dec. 5 the annual holiday craft fairs will take place at local churches, North Yarmouth Academy, the Yarmouth Historical Center and the log cabin. Estabrook’s will also have local vendors on Saturday and Sunday as part of its annual Christmas with Alpacas event and 317 Main Community Music Center will have an open house Dec. 5.
On Dec. 5 at 5 p.m. Yarmouth Community Services will host the 35th annual Christmas tree lighting on the Memorial Green in front of Town Hall. The Yarmouth High School chorus and band will lead caroling and the Yarmouth Rotary Club will serve cookies and hot cocoa. Donations of winter gear and clothing will be accepted at the event by Operation Bundle Up.
On Wednesday, Dec. 9 the chamber will be hosting its 16th annual Roast and Toast Silent and Live Auction from 5-8:30 p.m at the Muddy Rudder. The auction will benefit Merrill Memorial Library and the chamber’s scholarship fund. Tickets can be bought online on the chamber’s website.
The First Parish Congregational Church choir will be performing Arcangelo Corelli’s Christmas Cantata Sunday, Dec. 13 at 10 a.m., followed by a Christmas tea.
Also, on Saturday, Dec. 18 at 7 p.m., the First Parish Congregational Church will be hosting 317 Main’s holiday concert, Songs of the Season, featuring “Wintery Songs in Eleventy Part Harmony.”
Finally, on Thursday, Dec. 24, the fourth annual Santa Walk will be held on West Side Trail. It will begin at 10 a.m. at Tyler Technologies.
Smaha said the Yarmouth Hometown Holidays initiative will be a great way to bring the town together during the holidays.
“I have tremendous faith that Yarmouth Hometown Holidays will be a helpful resource not only for lots of Yarmouth businesses and residents, but also for friends and neighbors from far and wide who love holiday traditions, local products and the special hometown experiences you can’t find just anywhere,” he said.
Kate Gardner can be reached at 781-3661 ext. 125 or kgardner@theforecaster.net. Follow her on Twitter: @katevgardner.
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