SOUTH PORTLAND — Paul H. Conroy, 45, died unexpectedly July 11, in Portland.

He was born April 10, 1968, in Portland, a son of Joseph P. Sr. and Elizabeth Conroy.

He spent his childhood and youth in South Portland, where he attended local schools. After high school, he enlisted in the U.S. Navy and trained at the Great Lakes Naval Station. Afterward, he received advanced training at the Naval Weaponry School, from which he graduated second in his class. He was then assigned to a destroyer in the Pacific Fleet.

Following his military service, Conroy resided in San Jose, Calif., where he worked for a Ferrari dealership while attending the College of Notre Dame in Belmont, Calif. There, he played tennis and was an enthusiastic triathlete. His coach encouraged him to become the school’s first decathlete.

He graduated with a degree in political science, intending to become an attorney. Although he was accepted by three law schools in California, fate intervened.

While working at the Ferrari dealership during college, he and a co-worker decided to improve the material that was used to cover the front portion of Ferrari automobiles. Eventually, they succeeded in developing a unique product that dealers and owners of Boxsters, Corvettes, Ferraris and other sports cars purchased from Conroy’s company, Speed Lingerie.

Conroy and his wife went on to tour many car shows throughout the United States, displaying their vehicle and its “automobile bra.”

Conroy is survived by his son, Patrick, in California; his sister Ann, her husband Michael, and daughter Kristina; his brother Joe Jr. and his children Joe III and Emily; and his brother John, his wife Mary and daughter Olivia.

Visitation was held Tuesday at Conroy-Tully Crawford South Portland Chapel, followed by a Mass of Christian burial at Holy Cross Church, in South Portland. Burial was at New Calvary Cemetery, in South Portland.