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Scarborough racino 'on the front burner' again? Race track conducts new phone survey of voters
SCARBOROUGH — Residents may be wrong if they think last year's rejection of a racino referendum put the question to rest.
Less than a year after the proposal was defeated by only 225 votes, Pan Atlantic Strategic Marketing Services of Portland has again been hired by Scarborough Downs to conduct a phone survey of voters to determine community interest in a racino.
The marketing research group last polled Scarborough voters about a racino in 2007 through a random sampling of 400 residents over the period of a week, according to information provided at that time by the company's president, Patrick Murphy. Though Pan Atlantic on Thursday morning confirmed Murphy is again in charge of the Scarborough Downs racino interest survey, he was out of the office and could not be reached for comment.
The survey preceded Scarborough Village Partnership's push last year for voter approval of a racino that would be surrounded by a village center development. Backers claimed the project would bring the town millions of dollars of new revenue. The village partnership political action committee, driven by Scarborough Downs, was financially backed solely by Penn National Gaming, owners of Hollywood Slots in Bangor.
According to Gene Beaudoin, developer of the Cabela's store in town and the spokesman for the PAC, a similar survey conducted prior to Scarborough voters' rejection of a racino in 2005 was conducted by Strategic Marketing Services, which eventually merged with Pan Atlantic Consultants.
When Beaudoin was asked Thursday if he had any knowledge or involvement with a new racino plan or the new survey, he said he was "not aware of it."
"I have no knowledge of it; I haven't heard anything," he said. "It doesn't surprise me because I don't think the track has anywhere else to go."
The Scarborough Village Partnership PAC was fined by the state Commission on Governmental Ethics and Election Practices last winter in part for late filing of the its initial campaign finance report with Town Clerk Tody Justice. In a Nov. 26, 2008, letter to PAC Treasurer Kathryn Rolston, commission Executive Director Jonathan Wayne said Scarborough residents "did not receive timely disclosure of financial activity undertaken to influence an important issue in town affairs, (namely) allowing slot machines at the Scarborough Downs racetrack."
The PAC was closed out after the November election. Justice said Thursday morning that she has not received a new filing for a PAC in support of a Scarborough racino. She said she was not aware of the new survey and indicated that, because of that information, she would be getting in touch with Scarborough Downs attorney Ed MacColl about registering a PAC.
Nancy Jones, of Broadturn Road, was one resident surveyed by the marketing firm. She said she also participated in the company's survey two years ago.
Jones said she received her call on Saturday, Sept. 12, and decided to write down all the questions she was asked. She also confirmed with the interviewer that the survey was commissioned by Scarborough Downs.
Among other questions, Jones said she was asked if she would be more or less likely to vote for a racino if the town is guaranteed $8 million a year, with $40 million in future tax contributions. When Jones asked for clarification on the tax contributions, she said the surveyor told her she did not know what it meant.
She was also asked if she would be more or less likely to vote for a racino if the deal also included a regional sports complex for concerts and new sports teams.
Though Jones recalled being asked in 2007 if she knew the name Gene Beaudoin and if her impression of him was favorable, she said there was no question on this survey about Beaudoin or any specific person.
Jones said she was surprised by the new survey call.
"I thought we'd said our piece (by rejecting a racino in the last election) and that was it," she said. "I thought, 'wow,' this is on the front burner again.'"
Dennis Bailey, whose group CasinosNO! helped defeat last year's racino referendum in Scarborough, said Wednesday he is not surprised by the new survey.
"They're not giving up," Bailey said.
He added that, although horse owners are seeing bigger purses subsidized by profits from Hollywood Slots, the racino actually takes spectators away from betting on the ponies and watching harness racing events, and instead moves them into the gaming venue.
MacColl, the Scarborough Downs attorney, did not respond to questions. His assistant returned a phone call and referred inquiries to Susan Higgins, marketing director at Scarborough Downs, who was on vacation.
Downs owner Sharon Terry was out of the office and could not be reached.
Peggy Roberts can be reached at 781-3661 ext. 125 or proberts@theforecaster.net.
Comments
Excellent reporting, particularly regarding how the "research" is used. Anyone involved in research knows it can be manipulated to reveal results based on what the party commissioning the study wants. Using misleading and false premises in the questions is one way this is done. The true purpose of this research is to create a false public relations story supposing to show that Scarborough residents support a racino, when there is no substance to back such a claim.
It's no surprise that the PAC in the last election didn't follow state rules in reporting, also used supposed "community leaders," who were paid under the table, to shill for their position. The racino owners and supporters continue to use misleading tactics to try to advance their point of view.
Would you trust these people to advocate for a positive future for Scarborough? I absolutely would not.

I want to ditto what Jonathan said above regarding research and the false public relations story they will try to tell. It also hurts opponents when certain papers are one sided in their reporting. Thank you to the Forecaster, the paper that seems always thorough and fair.
There were many people who were casual about the issue of a racino, thinking no way would "proponents of a casino" win. These same people were then surprised and nervous about how close the last election was. I don't think folks will be so lackadaisical again because so much came out after the election.
Citizens were outraged when they found out that some of the "community leaders" were paid to promote the casino upwards of $30,000. And some of the other "community leaders" were even disappointed because, well, they didn't get paid, and wouldn't have wanted to, so they felt used or "embarrassed" about the fact that some people were paid. Disappointed folks on both sides-no one is happy when unethical tactics are used. People may have changed their votes based on views of these "community leaders" but their not going to make that mistake again.
Although supporters of the racino got slapped with a fine, there were many other immoral actions that Save Our Scarborough decided to overlook (but not forget) in light of the results. You can bet that we will be there to remind the voters about the past transgressions of racino supporters if it rears its ugly head again.