Recently, The Forecaster has been running ads for the Maine Jewish Film Festival that include the headline, “You don’t have to be Jewish to love these films.” Pictured in the ad are people such as a priest. Clever, yes. Original, no.
Back in the 1960s, when highly creative, much-honored Doyle, Dane & Bernbach won honors for the Volkswagen “Think Small” ads, among others, it also had the Levy’s rye bread account. It was given awards for, you guessed it, “You don’t have to be Jewish to love Levy’s Jewish Rye.” All of the ads featured definitely non-Jewish models.
It’s a pity, isn’t it, that the Maine Jewish Film Festival can’t be more original in its advertising.
John P. Wirtz
Scarborough
Copy the Story Link
Scarborough
Send questions/comments to the editors.
Related Stories
Latest Articles
Success. Please wait for the page to reload. If the page does not reload within 5 seconds, please refresh the page.
Enter your email and password to access comments.
Hi, to comment on stories you must . This profile is in addition to your subscription and website login.
Already have a commenting profile? .
Invalid username/password.
Please check your email to confirm and complete your registration.
Only subscribers are eligible to post comments. Please subscribe or login first for digital access. Here’s why.
Use the form below to reset your password. When you've submitted your account email, we will send an email with a reset code.