Recently, The Forecaster has been running ads for the Maine Jewish Film Festival that include the headline, “You don’t have to be Jewish to love these films.” Pictured in the ad are people such as a priest. Clever, yes. Original, no.
Back in the 1960s, when highly creative, much-honored Doyle, Dane & Bernbach won honors for the Volkswagen “Think Small” ads, among others, it also had the Levy’s rye bread account. It was given awards for, you guessed it, “You don’t have to be Jewish to love Levy’s Jewish Rye.” All of the ads featured definitely non-Jewish models.
It’s a pity, isn’t it, that the Maine Jewish Film Festival can’t be more original in its advertising.
John P. Wirtz