FREEPORT — Freeport Merchants Association has formerly changed its name to FreeportUSA and will roll out a new logo and marketing campaign by January.
Myra Hopkins, executive director of the organization, said the change came out of a strategy workshop held this summer. Hopkins said she heard from business owners that the word “merchants” related more to retail business and excluded restaurants, hospitality industries and event-based organizations.
“We need to become more inclusive of all of our members,” Hopkins said. “We unanimously agreed to change our name to FreeportUSA and we are now working to brand our new name.”
Hopkins said the organization will continue to position FreeportUSA as a viable tourism marketing association and encourage people to visit, shop, eat and vacation in the community.