PORTLAND — Fresh off its spring re-opening, the Cumberland County Civic Center will also get a new name.
Bangor-based Cross Insurance has purchased naming rights to the venue in a 10-year, $2.5 million deal announced Wednesday.
“Cross Insurance is thrilled and proud to have the opportunity to partner with the Cumberland County Civic Center,” company Executive Vice President Brent Cross said Wednesday in a press release. “The Cross Insurance Arena will not just be a cultural haven for the city of Portland, but for all of Maine as well.”
With the rights purchase, the company now holds naming rights to two major venues in Maine. Cross Insurance bought naming rights for 15 years at the 8,000-seat Bangor arena and event center in 2012 in a $3 million deal.
“Teaming up with such a terrific Maine-based company is a perfect follow up to having just opened the newly-renovated facility,” Civic Center Board of Trustees Chairman Neal Pratt said in a prepared statement.
The deal was completed with Philadelphia-based Front Row Marketing Services acting on behalf of the Civic Center trustees.
“This partnership represents the convergence of two great organizations, and we are pleased to have been able to assist in uniting them,” Front Row Regional Vice President Bryan Furey said.
The Cumberland County Civic Center reopened in March after about 15 months of expansion and renovation, funded through a $33 million bond approved by county voters in 2011.
The arena has almost 7,000 seats, and will again be home to the Portland Pirates later this year. Team majority owner Ron Cain signed a five-year lease with the trustees in February. The Pirates played the 2013-2014 season at the Colisee in Lewiston.
According to the news release, Cross Insurance was founded in 1954 and remains family owned. It provides insurance to about 100,000 customers throughout New England with 35 offices and 650 employees.