Bath hires new marketing coordinator

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BATH — The city has hired Lindsey Goudreau as its first marketing communications specialist.

Andrew Deci’s departure in August as Bath’s director of planning and development led the city to shift responsibilities within City Hall departments. Planner Ben Averill assumed all of Deci’s responsibilities except for economic development; the latter role went under the umbrella of tasks performed by Town Manager Peter Owens and Assistant City Manager Marc Meyers.

The city also created the marketing and communications specialist position, filling the open staffing position created by Averill’s promotion.

Goudreau, who started Oct. 31, grew up and attended college in Vermont. She served as a marketing communications specialist at Maine Behavioral Healthcare in South Portland before being hired by Bath.

“When it comes to work, I want to do something where I can help people, and make a difference in a community,” the 28-year-old said Nov. 8. “Working in municipal government, you’re right there on the front lines, and you’ll be able to interact with the citizens in a much more meaningful way than almost any other job.”

Bath attracted her because of the “nice, historic sort of romantic idea” surrounding its shipbuilding heritage, Goudreau said.

Goudreau, who plans soon to move from Freeport to Woolwich, handles the city’s social media, website, newsletters, brochures and public relations, as well as the media contact.

“We feel that this position provides the City the opportunity to better communicate with its residents about projects and issues,” Meyers said Nov. 8. “From an economic development standpoint, we feel this position will also help market all that Bath has to offer to audiences locally, regionally and nationally.”

Goudreau’s fledgling role will also develop as time goes on, “as I grow into it, and as more problems come up, things that I can help with,” she said.

She praised city staff and residents for the warm welcome she’s already received. Meyers is among those.

“Lindsey is a talented communications professional with a background in graphic design,” he said. “With her skill set, we think she will be a tremendous asset for the city.”

Alex Lear can be reached at 780-9085 or alear@theforecaster.net. Follow him on Twitter: @learics.

Lindsey Goudreau is Bath’s new marketing communications specialist.

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A Maine native and Colby College graduate, Alex has been covering coastal communities since 2001, and currently handles Bath, Topsham, Cumberland, and North Yarmouth. He and his wife, Lauren, live in the Portland area, and Alex recently released his third album of original music.